Out of Sight, Out of Mind

King for a Day
 
As a child I enjoyed playing king of the mountain. And I must admit, within the right environment and personalities, I still pay the same game today. I enjoy the challenge of learning and I appreciate people in general – even the irrational, because there are many lessons to be learned in life and each day offers a new choice to explore.
 
However, what’s the use of being king with no one to challenge your kingship? Where’s the confirmation of your status with no one to put it to the test? How can one rule with no subjects? Or how does one improve when there’s no bar or goal given by others for you to surpass?
 
Take Rocky for example. His whole journey was based on proving yet again he was the best. Even when the commission gave him weak contenders to keep him at the top (true today?) he still needed to prove who he was to his fans and family by the end of every sequel.
 
The same holds true for business. All things being said, you may find success, acquire all kinds of customers, establish a loyal retail base and have the quality that surpasses all others. But what happens when no one looks at you anymore? What happens to the number one, top of the charts music stars that fade away? Where did all the excitement go for Cabbage-Patch dolls or the Rubik’s Cube?
  
True some things just get out-dated and have run the extent of their race, but we still call tissue paper Kleenex, (a brand) and ask for a Coke when looking for a soda. These are things in life we’ve accepted culturally and in our vocabulary that not only having staying power, but get passed down through generations. This being the goal and dream of all marketing campaigns to be embraced and remembered through time in beer jingles, “where’s the beef” campaigns and the like.
  
But what about the one-hit wonders? What about the King for a Day? What can we do to not go the way of one hit wonder Right Said Fred, “I’m too Sexy…” or the fad of the parachute pants? Laugh if you want, these made millions and are now remembered in nostalgia.
  
Although we may never have our name in lights this way, we can still keep our name out there. No matter how successfully you think you are, you will always need someone else to think so to validate it. And what’s more is we will never last unless we prove ourselves though longevity and exposure of which the internet is the perfect place to do just that.
  
With the tool of the internet you can reach the world and stay in front of it, showcasing your business and be validated by everyone. You can be showcased and shown as an example and pointed to by devoted followers as well as paying customers. But what happens when they do see you? What happens when all the attention comes to you? When the time is now and everyone’s watching, are you giving them your best? Or will you give them one hit and then fade away… Or will the world see you as you think they will?
 
Consider even  American Idol. Think about all the millions of people who try out and how most of them think they got a shot at it. How their parents and friends have encouraged and told them to go up and try it. And as we sit back and snicker and shake our heads at the ones who not only bomb out but can’t believe they got the response they did… But let’s take for a moment our business… and more importantly, the presentation of our business. When the world is looking at us, is our website the best it can be? Is it doing what it should? Or will it be forgotten in the next moment… Are we the King we thought we were or really just the Joker?
 
There is a saying, “out of site out of mind” that is frightfully true. When users come to your website to shop and research, are you giving them what you need? Or giving them the experience to forget you in the next moment?
  
If you want a report on your website and how it holds up to your competition, contact Custom Web Site Design and let us give you a sneak peek of how you compare and when you’re ready, let us help you beat them out as well.