"I want the people to know that they still have 2 out of 3 branches of the government working for them, and that ain't bad...."
President Dale: (Jack Nicholson) Mars Attacks
There is an inescapable truth when it comes to investing. Not just in websites - but in everything, and that is the 2 out of 3 rule.
Money, Works (works = looks, functionality, etc….), and Time
You can have 2 of the 3 but not all 3.
For example –
1. If you want it to look good in no time, it will cost money
2. If you want it to work well in no time, it will cost money
3. If you want it to look good with no money, it will cost time
4. If you want it to work well with no money, it will cost time
If you’ve already invested in a website – you know this all too well; and if you’re about to – it’s very important to consider because the old adage, “you get what you pay for” is very true. In fact, when it comes to development, IT infrastructure and/or any other technological process put in place – you will find that the “chain is only as strong as the weak link.” If you skimp out, it will come back to haunt you.
All too often, (in fact, 50% of the time) I have been contracted to redo, replace or fix a website by a programmer or other web development company that dropped the ball.
So does that mean that you have to shell out tens of thousands of dollars for a good site, management system, ecommerce site, etc??? No. But be careful to decide if you really need all the bells and whistles. There’s something to be said about being prepared because letting a service company, paid by the function or hour tell you is inviting in costs you may not need.
Due diligence is the key. We all know we need SEO to even be considered in the search engines and we all know that we need to meet or beat our customers on aesthetics, function and stickiness (keeping the customer in your site); but is there other things we can live without?
When you’re ready to get that management tool developed, or that website started or that ecommerce launched – do a bit of investigating first. Be a smart shopper. In fact here’s 3 things that will save you all kinds of aggravation to do:
- SWOT - Evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in this new project or business venture.
- Hunt and Gather - you don’t have to accomplish all these, but the more you do the better you’ll be. * decide on your branding and have examples (logo, company colors, style)
* have marketing text for your website to sell your services
* find in-house images used for marketing, etc…
* gather up all your marketing material, strategies, etc…
- Budget – know how much you can spend, have a price in mind and work to achieve that.
It’s also good to research the “going rate.” Services – especially SEO are tedious and thus expensive. If you can find an all-in-one service you’ll be happier in the long run.
With these, you can intelligently seek out the right developer, save you aggravation on communication, make informed decisions and invest instead of wasting money.
Click here to contact us and ask for a quote. We offer all kinds of FREE tools as well from consultation to a FREE website audit that will actually itemize all the areas needed for successful internet marketing.
Remember, and investment should give you a return. Aim for that and you will not be disappointed.